SAWA CULTURE is the embodiment of Katy and Raz’s passion for mindful practices, arts, and film making.
Based in Dubai, the couple of Ukrainian/Jordanian and Egyptian origin pursue their passion for creativity and holistic practices, combining their creative skills; Katy of visual arts and curated experiences, and Raz in cinematography and film making.
They are both certified yoga teachers, and NLP practitioners. In 2020, they founded Hippie Cactus Yoga, an online Yoga channel with 50 videos filmed in South Africa, Zanzibar, Dubai, and Egypt. SAWA CULTURE was born in 2023, after a life-changing trip to Bali, Katy & Raz returned infused with a new purpose and vision for their lives. Through art and visual communication they hope to explore important & meaningful topics like self-awareness and the human psyche in todays modern world.
Sawa means Togetherness in Arabic, and that’s the premise of our collective. “We believe in the power of collaboration and connection. The artists we choose to work with are the ones that bring the same sort of energy to our projects, and elevate the final outcome.
In addition to our artistic expressions, we also work as freelancers in the events industry directing, producing and managing stage shows. We bring a unique perspective and expertise to events, helping to create experiences that are both impactful for attendees and the team we work with.”- Raz
“My background in visual arts and curated experiences and Raz is a director and documentary film maker. Our journey melds the worlds of art, film making and mindfulness, intertwining self-awareness with the power of cinematic storytelling. Through our work, we aim to nurture self-awareness, inviting individuals to explore their inner landscapes while reveling in the beauty of artistic expression”- Katy
The journey of expressing oneself is more important than the end result. It involves self-awareness, self-expression, liberation, and manifestation. Giving birth to an idea and then creating it. and through the process of creating, one learns, experiments, and realizes their potential, and perhaps life purpose at one point!
Our goal is to empower and collaborate with creatives, working together on our next projects. We are surrounded by like-minded individuals who share our values and nourish the seeds of creativity. By giving creatives a sense of purpose and bringing out their talents, we can create something meaningful together.
We aspire to inspire others through the use of all senses. Our work is immersive and multi-sensory. we create art that not only stimulates the senses but also inspires people to think, feel and reflect on their own experiences. Art is a powerful tool for connection, and our aim is to create experiences that resonate with people on a deep and personal level.